In Hungary there is a 25% tax on goods, which is included in the sales price. Foreign visitors are entitled to a refund of the VAT on the purchases they take out of the country with them when departing. Like in other European countries there is a system for a swift safe cash refund of the VAT called Europe Tax-free Shopping. Most shops which are of interest to tourists are affiliated with this service. In Hungary likewise e-shopping is getting more and more popular. Moreover e-shopping is the best example for cross-border shopping. Sitting in front of the computer and searching for the best product by reading, looking and asking information via emails make shopping easier, faster, cheaper; however it does imply more uncertainties.

Taking advantages of the e-market however worthwhile, but before “going e-shopping”, the consumer should definitely pay more attention. E-shopping can be performed only by the help of owning a bank card. Giving personal details and about the consumer’s card on the Internet are inevitable. The consumer should make sure that he is giving these private details away on a secure site of the chosen seller. The secure site means that the site can protect the data given for the purchase from hackers. In case the seller asks for special personal details which does not really belong to the shopping, we should be suspicious and not proving those data. Before paying, the consumer should always confirm his order.